Choosing a great domain name for your new website is an important task that can impact your success on the Web. The domain name is the identity for your site. You can think of it as the foundation for your brand. A domain name should describe or fit with the general theme of your site so that your audience can easily find you with a basic search. The following tips should help you get started looking up domain names and choosing the perfect one for you.


1. Brainstorm

Use a thesaurus or scourer through books for descriptive words, names or themes related to your website idea. At this early stage, you should be making a comprehensive list of every term or phrase without regard for how practical the idea is for a web domain name. These are your big ideas and first drafts. From these ideas, you will develop a name for your domain and begin to build your brand.


2. Use Simple Words

Your website domain name should be easy to remember. Short words or phrases are easier to recall than longer strings of descriptive words and unfamiliar proper nouns. So, using short words and phrases will help you to create a memorable brand with a memorable website domain name.


3. Make the Name Your Own

Your domain name must be unique. To make sure that your desired domain name is available for you to claim, you will need to look up domain names that are already being used. You may need to be creative and return to your brainstormed list of words and phrases a couple of times before you find a good fit with an available name.


4. Avoid Punctuation

Avoid all punctuation in the domain name if you can. Hyphens, commas and other punctuation will be difficult for your audience to remember if they need to find your specific web address.


5. Use the Singular

Use the singular tense of words in your domain name when you can. For example, is preferable to


6. Choose Common Extensions

Today, there are many extension options for your website domain address. While the .com extension remains the most popular, there are now a number of other options. Some extensions are reserved for specific business and organization types (such as .edu for education and .ifo for informational sites). Even if you find that your first choice name with the .com extension is not available, you still have the option of using any number of extensions to make the name work for you. However, since the .com extension is the most recognized, it may benefit you to keep seeking an available .com name.


7. Say It Out Loud

Once you have decided on an available domain name, take the time to say the site name, with the extension included, out loud. Your goal is to make sure that the term is memorable and does not have any double meaning that may offend your audience or distract from your message.

Choosing a domain name for your website can take some work. It is an important creative process that should ultimately serve to help you build your brand. Remember, if your goal is to have your audience find you, then you should take every extra step that you can to be easy to find.